🥑 Stat of the Day: Chipotle purchased ~5% of all the avocados consumed in the US last year, or 132 million lbs, according to a new report from The Wall Street Journal. Holy guacamole.
About nine in 10 avocados imported to the US come from Mexico. But in order to satisfy demand—around 50% of its customer orders include guac—the fast-casual chain has been working for nearly a decade to diversify its sourcing of the pitted green fruit.
Over the last seven years, Chipotle has sourced avocados from Colombia, Peru, the Dominican Republic, Brazil, and Guatemala. Previously, ~85% of the fast-casual chain’s avocados came from Mexico, leaving it exposed to things like cross-border trade issues; in 2024, about half did.
Not done searching yet: The company is reportedly researching how to grow avocados in Florida.
🤔 Did You Know? Studies suggest that moths and butterflies retain some memories of being a caterpillar—even after their entire bodies were liquefied during metamorphosis.
đź“° Worth a Read: The booming, high-stakes arms race of airline safety videos
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