Enjoyable news that lets you make up your own mind.😍

What’s the most precious resource in the world?

Your time.

So why would you spend it getting frustrated, confused or bored by the news?

Let’s be real: We’re a news brand and we think the news sucks. It’s slanted (this cuts both ways), dense and negative – oh, so negative. It’s nearly impossible to read and not think humanity’s doomed.

🍩 That’s where the DONUT comes in...

We turn this time-consuming, anxiety-ridden chore into a jargon-free guilty pleasure that ensures you’ll be the most interesting person in the room.

  • Our goal is to deliver news that's unbiased, quick, engaging and easy-to-understand – and did we mention it’s all 100% free? (Even though the cost of admission also includes access to our prodigious wit.😉)

✂️ To Cut Through the Marketing B.S.:

We set out to design a better, faster and more fun way to stay up-to-date on the world’s happenings – one that makes you feel smarter, happier and more hopeful about the future when you’re done.

Try it and let us know what you think.👇

Personalize My DONUT Experience

All of our news is 100% free and you can unsubscribe anytime; the quiz takes ~10 seconds to complete

Who We Are

A Quick Note on Transparency

It’s a big deal to us, so we like to have everything out in the open. Below you’ll find information about who we are as an organization and how we do what we do.

  • We constantly update this page as questions arise. If you have one that you’d like us to answer and add, please submit it here.

🍩 The DONUT is:

A Mediator.

We exist to set the record straight in a non-confrontational manner. This means presenting all sides of an issue equally.

Weird AF.

We like to have fun. Because what’s the point of life otherwise?

Succinct & To The Point.

We don't waste words – your time is too valuable.

Insanely Curious.

We're passionate about learning and delivering objectively accurate information about the world.

Easily Accessible.

We’re casual, friendly and conversational – and the awesome humans that work here are just an email or text away...

Confident (cuz our content is pretty bada** 😉).

We write authoritatively, but without being arrogant, condescending or pushy.

Daring & Adventurous.

We LOVE big, bold ideas that challenge the status quo.

Intelligently Optimistic.

This means acknowledging and being realistic about our history and the issues we face as a society, but placing great faith in humanity to band together and innovate our way out of problems.

Self-Aware.

We know when a mistake is made or a line is crossed and own it 100%. We're an organization of humans, meaning we make mistakes – but we promise to always issue corrections and clarifications prominently so everyone can see what we messed up.

DONUT FAQs

It was a dark and stormy night in 2019…

...nah, just kidding. We wanted something playful, meaningful, unique and morning-oriented. Inspiration struck one day – we listened – and the Dose Of News Useful Today was born.

It’s impossible to be completely impartial and unbiased when it comes to choosing content. That being said, we have several safeguards in place to ensure our selection is systematic – not subjective – and as close to impartial as possible.

🤫 Secret Time: There’s not that many newsworthy events occurring each day. The news industry’s economic incentive is to generate attention, which is done through stoking outrage with sensationalized and divisive headlines. As the volume of content scales up, so does the revenue.

Put Another Way: Have you seen The Social Dilemma? The premise is similar, except news content is served up by humans, not algorithms. (If you haven’t seen the documentary, this is your excuse to sit on the couch and watch Netflix. 😉)

Here’s the process allowing our team to cut through all the b.s.:

  1. We have a system that scours 100+ publications and various social media sources to extract the most discussed and influential topics of the day.
  2. We aggregate these topics in a centralized place, after which our content team begins their daily debate to determine the stories that make the cut. Our team ranges from progressive to conservative, and we have intense, rational, civil and logical discussions to ensure there’s a topic consensus before moving forward with writing the stories. We practice what we preach!
  3. Once the topic selections are finalized, our journalists write their respective stories. There is a strong emphasis on factual reporting, and our content team pulls directly from primary source documents, if possible. When primary sources are NOT available, our team cross-references 4+ sources to look for "intersection points." Intersection points occur when news outlets with different biases (i.e, MSNBC/CNN & Fox News) include the same information in their coverage of a particular topic or event. The intersection points are incorporated into our reporting.
  4. We also place an emphasis on the informed perspectives of multiple insiders. Our team maintains a database of contacts ranging from D.C. insiders to environmentalists to executives in the oil and gas industry, and we mine these contacts to help inform our coverage.
  5. Once the stories are written, we have a 3-step editorial process in place for each piece of content to ensure our information is accurate and engaging.

This is Taken Directly from our Editorial Bible:

Everything We Create Should Be…

  • Valuable, informative, fun and interesting – why should anyone spend their precious time with our content?
  • Human – a real, accessible person wrote this.
  • Accurate and objectively verifiable.

Main Reporting:

  • If Exclusive: The publication that originally broke the story.
  • If Widely Reported & Political: Primary sources, first and foremost. If they’re not available, we choose sources rated neutral and highly factual according to MediaBiasFactCheck.com.
  • If Widely Reported & Non-Political: Specialty reporting. For example, if it’s an entertainment story we’ll look for articles in Variety, Deadline, Hollywood Reporter, etc. If it’s a sports story, we’ll look at ESPN, Bleacher Report, The Athletic, etc. If there’s a story that takes place in Phoenix, we’ll link to one of the Phoenix area’s local news websites. So on and so forth.

Curated Op-Eds:

  • We strive to include arguments that are the most poignant, persuasive and well-articulated to provide a strong, clear 360º view of a topic.

We believe quality information about the world around us is a human right. More and more news publications are switching from an ad-supported model to a subscription model, charging consumers a monthly fee for access to quality information.

Sounds fine in theory, right? But only 1 in 5 US adults pay for news.

The idea of more and more info moving behind paywalls makes us a little apprehensive. Information is power, and it should be easily accessible to everyone – not just those willing to pay or who can afford it.

We’d rather live in a world where accurate, quality information highlighting multiple perspectives is freely available to anyone who seeks it.

+Shameless Plug: If you’d like to support what we do, please show our sponsors some love when you see a brand that catches your eye. You can also help support our operations by purchasing some of our buttery soft merch.

Not at all – the opposite, in fact.

Most people associate ad-supported news publications with traffic-based, programmatic advertising. Think: a webpage that jumps all over the place while ads load, intrusive autoplay videos, sensationalist headlines stoking outrage.

That’s NOT the DONUT. Full stop.

Human beings are incentive-driven creatures. Companies are the same way.

  • A traffic-obsessed publication’s incentive (aka not us): Drive traffic to each story. In other words – the more eyeballs it attracts, the more money the company makes. Traffic is generated through outrage and sensationalized headlines.
  • The DONUT’s incentive: Create habitual readers by consistently delivering on our value prop. We’ve positioned ourselves as the fun antithesis of bias/misinformation, sensationalism and outrage. The more habitual readers we create, the more our revenue grows.

What happens if we fail to live up to our mission? People unsubscribe, word gets out and we cease to exist.

Serving you has always – and will always – come first.

We only share self-reported, aggregate information about our list with potential sponsors to help them identify whether the DONUT is a good place to spread their message. We capture this information with an annual subscriber survey.

Once a campaign is complete, we share:

  • Open rates (percentage of the list who opened the email)
  • Total number of inbox impressions (the total # of times the email was opened)
  • Total unique clicks on the sponsor’s links
  • Total number of clicks on the sponsor’s links

All of this information is in the aggregate, meaning at no point throughout this process does a sponsor gain access to ANY personal information about you unless you visit their website and provide it yourself.

Zip, zero, zilch. 0️⃣  We take privacy very seriously. We do not share your email address with any third party. We do not sell your information to any third party.

We don’t like to brag, but… yes. Don’t believe us? See for yourself. 😉