What’s the most precious resource in the world?
So why would you spend it getting frustrated, confused, or bored by the news?
Let’s be real: We’re a news brand and we think the news sucks. It’s slanted (this cuts both ways), dense, and negative – oh, so negative. It’s nearly impossible to read and not think humanity’s doomed.
We turn this time-consuming, anxiety-ridden chore into a jargon-free guilty pleasure that ensures you’ll be the most interesting person in the room.
We set out to design a better, faster, and more fun way to stay up-to-date on the world’s happenings – one that makes you feel smarter, happier, and more hopeful about the future when you’re done.
Try it and let us know what you think.👇
It’s a big deal to us, so we like to have everything out in the open. Below you’ll find information about who we are as an organization and how we do what we do.
We exist to set the record straight in a non-confrontational manner. This means presenting all sides of an issue equally.
We like to have fun. Because what’s the point of life otherwise?
We don't waste words – your time is too valuable.
We're passionate about learning and delivering objectively accurate information about the world.
We’re casual, friendly, and conversational – and the awesome humans that work here are just an email or text away...
We write authoritatively, but without being arrogant, condescending, or pushy.
We LOVE big, bold ideas that challenge the status quo.
This means acknowledging and being realistic about our history and the issues we face as a society, but placing great faith in humanity to band together and innovate our way out of problems.
We know when a mistake is made or a line is crossed and own it 100%. We're an organization of humans, meaning we make mistakes – but we promise to always issue corrections and clarifications prominently so everyone can see what we messed up.
It was a dark and stormy night in 2019…
...nah, just kidding. We wanted something playful, meaningful, unique, and morning-oriented. Inspiration struck one day – we listened – and The Dose Of News Useful Today was born.
It’s impossible to be completely impartial and unbiased when it comes to choosing content. That being said, we have several safeguards in place to ensure our selection is systematic – not subjective – and as close to impartial as possible.
🤫 Secret Time: There’s not that many newsworthy events occurring each day. The news industry’s economic incentive is to generate attention, which is done through stoking outrage with sensationalized and divisive headlines. As the volume of content scales up, so does the revenue.
Put Another Way: Have you seen The Social Dilemma? The premise is similar, except news content is served up by humans, not algorithms. (If you haven’t seen the documentary, this is your excuse to go sit on the couch and watch Netflix.😉)
Here’s the process allowing our team to cut through all the b.s.:
This is Taken Directly from our Editorial Bible:
Everything We Create Should Be…
We believe quality information about the world around us is a human right. More and more news publications are switching from an ad-supported model to a subscription model, charging consumers a monthly fee for access to quality information.
Sounds fine in theory, right? But only 1 in 5 US adults pay for news.
The idea of more and more info moving behind paywalls makes us a little apprehensive. Information is power, and it should be easily accessible to everyone – not just those willing to pay or who can afford it.
So to answer the question: We have to support our operations somehow, and we’d rather live in a world where accurate, quality information highlighting multiple perspectives is freely available to anyone who seeks it.
+Shameless Plug: If you’d like to support what we do, please show our sponsors some love when you see a brand that catches your eye. You can also help support our operations by purchasing some of our buttery soft merch.
Not at all – we designed it to be the opposite.
Most people associate ad-supported news publications with traffic-based, programmatic advertising. Think: a webpage that jumps all over the place while ads load, intrusive autoplay videos, sensationalist headlines stoking outrage.
That’s NOT the DONUT. Full stop.
Human beings are incentive-driven creatures. Companies are the same way.
What happens if we fail to live up to our mission? People unsubscribe, word gets out, and we cease to exist.
Serving you has always – and will always – come first.
We only share self-reported, aggregate information about our list with potential sponsors to help them identify whether the DONUT is a good place to spread their message. We capture this information with an annual subscriber survey.
Once a campaign is complete, we share:
All of this information is in the aggregate, meaning at no point throughout this process does a sponsor gain access to ANY personal information about you unless you visit their website and provide it yourself.
Zip, zero, zilch. 0️⃣ We take privacy very seriously. We do not share your email address with any third party. We do not sell your information to any third party.