It's called fashion, look it up

On Friday, Meta CEO Mark Zuckerberg announced a new online store where users can purchase clothing for their 3D avatar on Facebook, Instagram, or FB Messenger.

👗👔 More deets… Earlier this year, the company brought its 3D avatars to Instagram and rolled out updated avatars for FB and Messenger, allowing users to sync their character and its belongings across all Meta platforms (including the VR app Horizon Worlds).

• The Meta Avatars Store will officially open for business later this week, with digital outfits from Balenciaga, Prada, and Thom Browne priced between $2.99 and $8.99; existing free clothing options will still be available.
• Zuckerberg said the company ultimately plans to make it an open marketplace where users can create and sell clothing, and that new brands are coming “soon.”

🌐👠👕 Zoom out: It's not just Meta, luxury fashion and tech company collabs are so hot rn. Fortnite recently introduced Balenciaga-branded skins and purchasable garments like hoodies, Roblox gamers can visit ‘Gucci Town’ and buy digital outfits from its virtual store, and League of Legends players can purchase custom Louis Vuitton skins.

+Excited? I know VR (scene): At a virtual roundtable last week, Zuckerberg revealed more than a dozen next-gen VR headset designs with improvements like resolution approaching 20/20 vision and reduced distortion so it’s easier to wear longer.