The new Netflix plan Valley girls will love

Netflix unveiled specifics around its upcoming ad-supported plan yesterday, called… Basic with Ads. And it is, in fact, basic with ads.🤯

💰🍿 Here’s what it’ll look like: The new plan will be available in the US on November 3 and cost $6.99/month – compared to $9.99/month for its previous entry-level “Basic” plan. (Side note: Disney Plus’ ad-supported tier, coming this December, is priced at $7.99/month.)

But the biggest change with the new plan isn’t the price, it’s the ads (obviously). And subscribers will have to sit through – or plan bathroom breaks around – 4 to 5 ads per hour, shown before, after, or during shows and older movies (and only before new movies). Though those bathroom breaks better be quick; each ad will range between 15 and 30 seconds.

More basic features of the Basic with Ads plan include: No HD (720p only) and no downloads, plus not all of Netflix’s programming will be available – something the company says is due to licensing restrictions that it's currently working on.

📸 Big picture: Comparatively, the max of 2.5 minutes of ads per hour is ​​less than Hulu (6 mins), Discovery+ (6), HBO Max (5), Peacock (~4), and the upcoming ad-supported tier of Disney+ (~4). Most broadcast TV networks average between 12 and 17 minutes per hour.