Anyone know what ads are running during the Puppy Bowl?
Image: PopCorners/Sony Pictures Television
Remember last year’s Super Bowl, or should we say, Crypto Bowl? The Rams vs. Bengals 2022 game featured four commercials from crypto related firms. This year? Not so much.
Many of the 2023 Super Bowl ads have already been released. And they’re giving…
- Nostalgia: Two quick examples: PopCorners put together a commercial that places Breaking Bad’s Walter White and Jesse Pinkman back together again in their RV. Except this time, they’re cooking PopCorners chips (BB fans will be happy to know the spot was directed by Breaking Bad creator Vince Gilligan). And in a Rakuten ad, Alicia Silverstone is back in high school as Cher from the 1995 film Clueless.
- Alcohol: This year, Anheuser-Busch has given up its exclusivity on alcohol-related Super Bowl commercials – which means we’ll be seeing other alcohol brands advertised for the first time since 1989. Expect spots from Crown Royal, Rémy Martin, Molson Coors, and Heineken (which will run a non-alcoholic beer spot with Ant-Man).
💸 Now let’s talk dollars: The going rate for a 30-second commercial in this year’s Super Bowl is ~$7 million (that’s $233,333/second, icyww). Which makes you wonder – is it actually worth it?
According to data insight group Kantar, the answer is yes. Brands in 2021 earned an average ROI of $4.60 per every dollar spent.
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