Roblox is head and shoulders above any ro-ad blox

If every app in the world was competing in a basketball game to determine who holds the crown for most popular among US kids and teens, Roblox would be the seven-foot-four kid that’s dunking on everybody and can somehow also drain threes.

Per a new annual report from parental control software maker Qustodio – which surveyed tens of thousands of US families with kids aged 4-18 – the gaming app/social network commanded both the highest participation rate and longest average use time among all video, social media, gaming, and education apps in 2022.

• Popularity: 62% of American kids used Roblox last year. The second-most popular app overall was YouTube (60% usage rate), followed by TikTok (42%), Facebook (40%), Pinterest (40%), and Netflix (39%).
• Time: Those who used Roblox spent an average of 190 minutes/day on the app. TikTok came in second (107 mins), with Snapchat in third (90 mins).

📈 Big picture: Kids- and- teens’ app usage in America is like a house with millions of balloons tied to it – going up, up, up. On average, US kids and teens spent a combined 152 minutes per day on video, social media, gaming, and education apps last year, an 11-minute increase compared to 2021.

+One interesting thing: Over the past two years, just five apps – Roblox, TikTok, Snapchat, Netflix, and Clash Royale – have grown significantly in terms of average use time. All other apps have stayed relatively constant or declined.