Image: IMDb
Like much of today’s internet, we take IMDb.com for granted. In December 2022, it was the 57th most popular website in the world, attracting 583.1 million visits from people seeking answers from the site’s database of nearly 1 million TV shows and movies.
🤔 But where did all of that information come from? It wasn’t just always… online. And studios don’t exactly provide massive spreadsheets titled “all_the_stuff.xls.”
Instead, IMDb, which launched in 1993, aka six years before Google and eight before Wikipedia, was one of the internet’s earliest and enduring efforts of crowdsourcing. To date, 100% of IMDb’s information has been collected and added by its users.
Though it isn’t exactly an egalitarian enterprise. Of IMDb’s 84 million total users, only a small percentage of “supercontributors” supply most of the data. For example, last year’s top ten users supplied 23 million pieces of data, or 5% of the total info on the site.
🎥 So, who are these people?... Wired Magazine recently profiled a few top contributors:
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🧙♂️💍 Warner Bros. Discovery CEO David Zaslav recently announced on an earnings call that WBD and production studio New Line have signed a deal to make "multiple" new Lord of the Rings films.
🍿 After exceeding industry expectations with a $23.1 million opening this past weekend, the biggest start for an R-rated film this year, Cocaine Bear has a lot of people asking, “Wait, what?”
⚖️🍿 On Friday, Warner Bros. filed a lawsuit seeking $200M+ in damages from Paramount Global and the production company run by South Park creators Matt Stone and Trey Parker. The accusation? Violating a 2019 streaming agreement.
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