A look at Succession’s success (with no spoilers, promise)

First off, let’s be very clear – there will be no spoilers in this post about the series finale of Succession, which aired Sunday on the streamer formerly known as HBO Max, itself having been succeeded by its first-born, Max.

🔙 Origin story: Inspired by today’s real-life media dynasties – including, most notably, that of Rupert Murdoch – the show follows the family of Logan Roy, a billionaire who is reluctantly deciding which of his four kids will take over.

And since debuting in June 2018, Succession has become quite popular, boasting a viewership chart that would make a Silicon Valley investor salivate (up and to the right!!). Season one’s premiere was watched by ~580,000 viewers, while season two’s was seen by ~1.2 million people. Season four (the final season) opened to ~2.3 million viewers – or about 4x the audience size of season one.

• Succession was beloved by critics, too. The show was nominated for 48 Emmys and won 13, including two Outstanding Drama Series victories for its second and third seasons.

🔎 Zoom out: Succession’s influence can be felt in unexpected places. Take fashion, for instance – according to data from eBay, sales of Loro Piana brand clothes, a Kendall Roy favorite in season four, were up 70% from April to March of this year.