That’s just like, your perspective, man

Whether you’re asking one of life’s great questions – what’s the best donut? – or seeking recs on appliances, furniture, films, or restaurants, to name a few, finding an actually helpful, actually human response feels like searching for a needle in an SEO-optimized haystack. And Google seems to have noticed, too.

🆕 Introducing… On Friday, the tech giant launched “Perspectives,” a new tab of search results alongside “News” and “Images” that’s made up entirely of human-generated content around the web.

• The feature, which is currently available on mobile, displays results in a Pinterest-style vertical feed that features YouTube and TikTok videos alongside text-based responses from users on Reddit, Twitter, Quora, and Stack Overflow (for programming related questions).

📸 Big picture: It’s likely not a coincidence that the launch of Perspectives coincides with an ongoing deluge of AI-generated content from large language models like Google’s Bard and OpenAI’s ChatGPT. According to the European Law Enforcement Group (Europol), 90% of online content will be generated by AI by 2026😳.

• For tech giants like Google, Adobe, and Microsoft, differentiating human-made images from those created by AI is also top concern. The three companies are leading the charge on efforts to use metadata and watermarks to easily identify AI-made images and disclose that info to the user.

P.S. “What’s the best donut?” is a trick question, btw. They’re all great as long as you’re reading The DONUT (this is an objective, peer-reviewed scientific fact that everyone agrees on).