Welcome to Swiftonomics 101

Taylor Swift’s ongoing Eras Tour, which began in mid-March and heads to Europe for one year beginning August 9, is on track to become the first in history to earn over $1 billion in total sales.

But it’s not just T-Swift and her team who are raking in the dough. Swifties have been filling up hotels, restaurants, bars, and other local businesses in all 18 US cities the Eras Tour has visited so far.

A few examples:

• Chicago and Minneapolis each broke all-time records for the number of occupied hotel rooms while Swift was in town last month.
• The Country Music Hall of Fame and Museum saw its highest monthly attendance in 65 years when the Eras Tour came to Nashville.
• Swift’s two-night stop in Denver earlier this month added an estimated $140 million to Colorado’s 2023 GDP. In Cincinnati, that figure was ~$92 million, while Kansas City saw a $46 million boost…

… and the list goes on and on. The US portion of Swift’s Eras Tour is on pace to generate $4.6 billion in total consumer spending, an amount larger than the GDP of 35 countries.

☝️ One interesting thing (Taylor’s version): Each T-Swift concertgoer spends an average of $1,300 per show on tickets, outfits, travel, and food – or $720 higher than their intended budget. Though in the grand scheme of things there are almost no ragrets; 91% of attendees say they’d pay the same amount to attend another Swift concert.