Image: Josรฉ A. Alvarado Jr./NPR
Hip-hop โ the musical genre that spawned from young people living amidst poverty and crime and has grown to shape culture not only in the US but across the world โ is celebrating its 50th birthday today.
๐ค Why today?... Though it may feel weirder than a Drake/Bobbi Althoff podcast interview to pin a specific date on the birth of an entire musical genre, many historians agree that August 11, 1973, was the official birthday of hip-hop.
This stems from a house party in the Bronx, thrown on that date by a then 15-year-old Cindy Campbell. As she recounts it, she was looking to keep costs low and hired her 18-year-old brother, who was known for his sound system, to be the DJ.
Her brotherโs name was Clive, better known as DJ Kool Herc. And at that party, he did something historians consider the invention of hip-hop. He played the break beats โ the funkiest snippets of songs โ in a continuous loop on two turntables, so the music, and therefore the dancing, never stopped, WaPo reports.
๐ Hip-hop has since grown into an economic force. R&B/hip-hop currently commands the largest overall market share of any genre in the ~$16 billion record industry, at ~28%. And many hip-hop artists and producers have been able to build upon their musical success to create personal empires โ including Jay Z (net worth $2.5 billion), Sean โDiddyโ Combs (~$1 billion), Dr. Dre (~$500 million), and Snoop Dogg (~$160 million).
๐ค๐ถ Google and Universal Music, the music industryโs largest record company, have entered into talks to create a tool that would enable individual creators to legally use other artistsโ melodies and voices in songs generated by AI.
๐ฐ๐ Yesterday, Penn Entertainment signed a $2 billion deal to create ESPN Bet, a sportsbook for audiences in the US. Itโll replace the Barstool Sportsbook; Penn also sold its stake in Barstool to Dave Portnoy.
๐โพ๐บ Per multiple reports citing industry sources, Warner Bros. Discovery is targeting the beginning of the MLB Playoffs (Oct. 3) to debut its new paid sports tier for Max, the companyโs flagship streaming service.
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