The Taylor Swift + NFL collab has been a resounding success

It’s been four days since the relationship hard-launch of Travis Kelce, a relatively unknown Kansas City Chiefs’ tight end😉, and Taylor Swift, a relatively unknown underground musician (the joke doesn’t work as well this way, huh).

And when worlds this big collide – Kelce and his also NFL-playing brother, Jason, host a top-rated sports podcast – the impact can reverberate far and wide. Some data on this weekend’s Swift Effect, via Front Office Sports:

• Fox’s broadcast of the Chiefs-Bears game, which drew 24.3 million viewers, was the most-watched game of the week and topped many key female demographic categories.
• Data from Roku TVs shows the Chiefs-Bears matchup earned a 63% increase in female viewers age 18-49 when compared to the Chiefs’ game the previous week.
• Fanatics saw a ~400% spike in Kelce’s jersey sales after Sunday’s Swift-attended game, making him a top-five seller in the NFL.

👀 Looking ahead… The Chiefs’ next game is this weekend, a Sunday Night Football matchup against the New York Jets – and Swift has a home in New York.