Image: The Associated Press
This week, on the YouTube show Hot Ones, Ed Currie, a chili pepper breeder and founder of the PuckerButt Pepper Company, showcased the hottest pepper in the world – Pepper X.
🌶️ How hot are we talking?... Pepper X, in addition to being Elon Musk’s favorite pepper, measures an average of 2.7 million Scoville Heat Units (the Scoville scale was created in 1912 to measure how many times capsaicin – the substance responsible for the burning heat taste – needs to be diluted).
The previous record holder, the Carolina Reaper (also developed by Currie) averaged 1.6 million SHUs. For context, a jalapeño measures between 2,000–8,000 SHUs, while a serrano can range between 10,000–23,000 SHUs.
There are only five people in existence that have eaten an entire Pepper X, Currie being one of them. The experience?
🥵 Looking ahead… As a proprietary blend, Pepper X won’t be sold to the public. Meaning the only way to introduce your taste buds to unbearable pain that hurts so good (and your body to potential cramps that don’t hurt as good) will be through sold hot sauces.
🤔 Fun fact: Much of a pepper's heat is concentrated in the interior white placenta that holds the seeds, not the seeds themselves.
🦸♀️🍿 Early screenings for Taylor Swift's The Eras Tour concert film began showing in theaters across the country yesterday, kicking off its opening weekend. And major Hollywood studios aren’t too happy about it.
📱 Deepfake videos of various celebrities – including Tom Hanks, MrBeast, and Elon Musk – are increasingly popping up in ads across social media, despite an industry-wide ban on such content.
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