Image: LinkedIn
So much for all work and no play: LinkedIn, the business- and- employment- focused social media platform, is getting into gaming.
As of yesterday, users on the company’s mobile app or on desktop can access three different games – Pinpoint (a word association game similar to the NY Times’ Connections), Queens (sudoku without numbers), and Crossclimb (trivia + wordplay).
Each game can only be played once per day. And once a session is completed, users are able to access different metrics (high score, daily streak, etc.), as well as leaderboards.
But, most importantly to LinkedIn, who sees the games as a more casual way to knit existing connections closer together, users are also able to interact with each other and share results.
LinkedIn isn’t alone in its gaming push. NY Times’ games were played over 8 billion times last year, and the number of people signing up for its subscription packages that include games keeps growing. Hearst, which publishes magazines and newspapers across the US, last year acquired Puzzmo, a puzzle game platform that includes games like SpellTower and Really Bad Chess. Netflix is also investing in building out its suite of games.
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