Netflix wants to bring its content to life

Like a construction tradesman, Netflix is delving into brick and mortar. The streaming giant this week announced that Dallas, Texas, and King of Prussia, Pennsylvania, will host the first two locations of its “Netflix House” in-person entertainment concept.

These entertainment venues are slated to open in 2025, and will occupy former department store locations in two of the most popular malls in America (King of Prussia Mall and Galleria Dallas), each spanning 100,000+ square feet. Visitors can expect dining, live events, and interactive experiences based on some of Netflix’s most popular content.

More specifically (per the streamer’s announcement):

• “Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the Bridgerton set – then walking around the corner to compete in the Glass Bridge challenge from Squid Game.”
• On-site dining will feature cuisine inspired by Netflix shows from around the world.
• And because cash rules everything around us (s/o Wu Tang), there’s also a gift shop featuring Stranger Things merch and Hellfire Club t-shirts, among other things.

📝 Bottom line: Netflix, which has already hosted live experiences for shows like Bridgerton and Money Heist, is working to deepen ties with fans and expand its revenue away from streaming.