Netflix wants to make it easier to share clips

Netflix is leaning into “chat: clip this.” The streaming giant recently launched a new feature on its iOS mobile app, called Moments, that allows subscribers to instantly save and share specific bite-sized scenes from their favorite shows on social media.

How it works: Subscribers can save specific clips using the “Moments” button at the bottom of their Netflix screen. Once saved, they can rewatch the clips at any time, as well as share them across various social platforms. When a user shares a clip to another platform, their friends and followers can click that post to open their own Netflix app to the specific scene.

The post-streaming era: Streaming services are increasingly targeting social platforms in an effort to market their content to younger audiences. ~95% of Gen Z viewers in the US say they decide to watch a TV show or movie because it's trending on social media, while 54% of Gen Z and millennials believe they get better TV recs on social apps than from the streamers themselves.

📲 Bottom line: The game for streamers – boost subscriber counts, but in a way that doesn’t release too much content outside of their own platforms.