Disney is pushing its bundle of joy

After the successful launch of Hulu on the Disney+ app earlier this year, Disney has now welcomed ESPN+ to the platform as of Wednesday. Fitting how all of its streaming children have come home for the holidays.

• The new integration provides Disney Bundle subscribers with one place to consume everything they pay $16.99/month for – Disney+, Hulu, and ESPN+ – without needing to leave the app.

Behind the move: Disney’s reasoning for putting all the content under one umbrella is simple: it wants to attract more people to its Disney+/Hulu/ESPN+ triple-package bundle.

• The trio-bundle logged between 1.8 million–2.2 million US signups in August, 158,000–277,000 higher than July's figures.
• There's currently a 68% retention rate of Disney+ bundle subscribers after six months, meaning fewer cancellations between seasons for the companies.

Disney and ESPN also hope combining the platforms will help attract new audiences to their content, drawing casual sports fans to ESPN programs and vice versa.

📺 Not just Disney: Other streamers offer similar bundle packages to entice customers, like Max, which has launched a live sports add on for $9.99/month and has plans to release a CNN-powered news option in the future. Telecoms and cable TV companies are also birthing their own bundles of joy; ex: Comcast offers a Peacock + Netflix + Apple TV bundle.