Americans to streaming services

US households shelled out less money for streaming services last year than the year prior, according to a recent survey of 1,000 adults by research firm Reviews. It seems endless content ≠ endless value.

• The average American household spent $42.38/month on streaming services in 2024.
• That represents a 23% decline from 2023, when the average American household spent $55.04/month on streaming services.

The drivers: Per the survey, one big reason for the decline is ~28% of Americans are experiencing “streaming fatigue,” which Reviews defines as the “feeling of being overwhelmed with the increasing number of streaming apps.”

Streamers also continue to raise prices (and lock users out of their high-school ex-girlfriend’s account), leading Americans to increasingly pause/restart subscriptions, or switch to cheaper ad-supported plans or FAST services (free ad-supported streaming TV). A record 43% of streaming subscriptions were ad-supported by the end of Q3, according to Antenna, a market research firm.

Other fun facts: The average American has two streaming subscriptions and watches ~4 hours of content each day, per the survey.

🍿 Zoom out: The media landscape shifted in 2024 – and it could also look a lot different this time next year. See 13 predictions for 2025 from media execs.