“Rust” turned in a poor opening weekend

You could practically see the tumbleweeds rolling through theaters this weekend at the premiere of the Alex Baldwin-starring western Rust, which opened this weekend to $25,000 across 115 theaters ($217/screen) following an onset tragedy that claimed the life of a crewmember, cinematographer Halyna Hutchins.

It’s not a great showing. However, the film’s limited marketing spend is weighted towards getting people to stream the movie online—where the better part of its revenues will come from—vs. viewing it in theaters, according to Deadline.

• Typically, ~80% of revenue made from streaming goes back to the distributor, compared to the ~50% seen from movie theaters.

The money path: Funds from the pic will go into the pockets of Hutchins’ family. Her husband, Matthew, came onto the project as an executive producer following her death.

Honoring a legacy…You can watch Rust on Amazon Prime or Apple TV. A documentary about Hutchins’ life created by her friends, Last Take: Rust and the Story of Halyna, is also streaming on Hulu.

More box office news: Marvel’s Thunderbolts opened to ~$76 million, making it the top-grossing film of the weekend. Sinners came #2 in its third weekend of release, with $33 million, down just 28% from its prior outing (a strong hold).