Images: Johan Persson/Sara Krulwich
The curtains are rising on Broadwayâfrom the comfort of your own couch.
Live plays from the most famous street in America (sorry, Wall) are increasingly becoming a new target for TV networks and streamers, as the companies work to tap into cultural relevance and reach new audiences:
Broadway-ception: As live plays continue to expand their reach from stages to screens, the opposite phenomenon is also occurringâplays based on TV and movies are booming on Broadway. Netflix this year released a stage adaptation of Stranger Things, while Warner Bros. recently produced a musical version of Beetlejuice. Other upcoming plays include Disneyâs Hercules (opens on the West End next month) and Beauty and the Beast (launching a North American tour this summer).
Elmo, Big Bird, & co. are moving to a new homeâjust down the street of streamer-shortcut buttons on your remote. Netflix yesterday signed an agreement thatâll see new episodes of Sesame Street hosted by the streamer.
đđ± TikTok late last week announced itâs adding a new nightly guided-meditation feature designed to interrupt scrolling.
đ± CarPlay Ultra is here, and itâs taking over more than just the aux cord. The new software, unveiled yesterday, builds on the current capabilities of Apple CarPlay and integrates more deeply with car systems.
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