🖍🌷 From coloring paper to coloring the world

Forget your favorite crayons – Crayola is selling flowers💐.

The popular crayon brand, launched way back in 1903, is branching into the world of florals – and it's all part of fundraising for a good purpose. 

• The company has partnered with a long list of charities and entities; 10-50 % of every direct sale gets donated to a participating organization chosen by the customer. 

🗯 What they're saying: The idea “is to extend the Crayola brand into the flowers industry in a slightly different way,” Warren Schorr, senior vice president of business development, global licensing and experiences, said in a recent interview. “Instead of just selling flowers when they’re needed, why not unite this idea of color and creativity with spreading kindness?”