What’re You in the Mood For?

🤖🎶 Apple has acquired AI Music, a London-based startup that uses artificial intelligence to create personalized music, per Bloomberg. The terms of the deal weren’t disclosed.

• AI Music uses its proprietary technology to create dynamic soundtracks using royalty-free music that changes based on user interaction.
• “Maybe you listen to a song and in the morning it might be a little bit more of an acoustic version. Maybe that same song when you play it as you’re about to go to the gym, it’s a deep-house or drum’n’bass version. And in the evening it’s a bit more jazzy. The song can actually shift itself,” said CEO Siavash Mahdavi in a 2017 interview.
• Other examples include workout music that can adjust its intensity based on a listener’s heartbeat, or a song in a video game that changes depending on the player’s mood.

+Zoom out: While relatively small, the deal is one of Apple’s few acquisitions as of late. The company dramatically decreased its spending in that area last year, shelling out just $33 million compared to $1.5 billion in 2020.