The biggest tech event of the year is here

Around 130,000 people are converging on Las Vegas this week to attend CES 2024, an annual affair that bills itself as the most influential tech event in the world.

The event begins today and runs through Friday, boasting 1,200 attending startups and more than 4,000 exhibitors from all over the world.

And, as you’d expect from one of the world’s preeminent tech conferences, the companies showcasing products are bringing more heat than Gordon Ramsay’s face in the middle of a tirade. A few examples:

• TVs: LG unveiled the world's first 4K wireless transparent TV yesterday (which is exactly what it sounds like).
• Health tech: Oral care company Oclean is showcasing a wifi-enabled toothbrush that features an algorithm-controlled motor, five brush modes tailored to specific needs, an interactive touchscreen that shows you areas you missed, and an AI voice guide to help you improve your technique.
• Wearables: Dusk Rx – which is up for a 2024 CES Innovation Award – promises to be the world’s first prescription-ready glasses that gives users control over the tint of their lenses via the frame or within an app. On a different front, a pair of high-tech leggings developed by Barunbio touts a high-tech electric microcurrent intended to boost athletic performance.
• Home tech: Samsung has already announced smart cooktops, vacuums, and fridges with AI baked in, while LG will show off an AI-powered home robot that it claims will “understand context and intentions as well as actively communicate with users.”

👀 Looking ahead… In addition to being fictional billionaire Miles Bron’s favorite event – ya know, because of all the disruption – CES 2024 boasts some big-name attendees. ~60% of the Fortune 500 companies will be in attendance, and speakers/panelists include execs from companies like Samsung, LG, and Microsoft, as well as Snap co-founder and CEO Evan Spiegel and Walmart CEO Doug McMillon.

For this reason, the event is seen as a breeding ground for dealmaking. And even though many of the showcased products are years away from commercial viability, it also provides insight into future tech trends and how these massive companies plan to play a part in them.