The AI chatbot war has entered a new phase: user growth

Tech giants are increasingly of the opinion that AI, similar to the people it mimics, needs more of a human community. After spending a collective tens of billions of dollars building and upgrading AI chatbots, companies are rushing to put these products in front of as many users as possible.

Several top players in the AI industry recently shared new data showing significant growth in their respective chatbots’ userbases:

• On Thursday, OpenAI announced ChatGPT has 200 million active monthly users, more than twice the number it had last November. Additionally, the company said 92% of all Fortune 500 companies are currently using its services.
• Meta CEO Mark Zuckerberg on Thursday said the company’s Meta AI assistant has 400+ million monthly active users and 185 million weekly users, after first launching across Facebook, Instagram, and WhatsApp less than five months ago.
• Microsoft recently revealed overall usage of its Copilot AI assistant grew by 150% over the first seven months of this year, including a 60+% increase in business customers.

This growth has cost some moolah: Tech companies have spent $196 million so far this year – or half of their entire national TV commercial budget – on TV commercials that were about AI in some way, per data from iSpot.

📺👀 Looking ahead… Your daily whistling sessions could soon include a catchy new AI-related jingle. Many leading AI firms, including Meta, Google, Microsoft, and Salesforce, recently launched new TV commercial campaigns touting their respective chatbot services.