The Masters: A weekend steeped in lore

The Masters, the smallest but arguably most prestigious of pro golf’s four majors, tees off at Augusta National in Georgia later this morning. Here are some of the traditions that make the tournament unlike any other.

Cheap concessions: The entry cost is steep. But food and drink prices at Augusta National this week are low enough to make a low-rider jealous. The most expensive item on the menu is a $6 beer or glass of wine, with $1.50 egg salad sandwiches and $2 soft drinks also available.

Exclusive drip: Official Masters merch—like a branded shirt, hat, or the infamous garden gnome—is only available for purchase at the course during the week of the tournament. Another thing that can only be snagged at Augusta the week of the tourney: the famed Green Jacket (Gold Jacket?), given each year to the tournament’s winner.

No electronic devices allowed: All phones, cameras, etc. are banned on the property during competition.

All the holes are named after flowers: An homage to the property’s former use as a nursery containing thousands of flowering plants and trees imported from various countries.

While we’re on names: The Masters is more strict about words than a Catholic school nun teaching in the 1950s. Broadcast partners are required to use “patrons” instead of “fans” (since it’s short for “fanatical,” which the event doesn’t like) and “second cut” instead of “rough,” among other things.

As for this year’s gameplay…Here are some storylines to watch.