Good morning. In today’s edition:

• 🌒 What to know about the upcoming solar eclipse
• 🤔 Forbes has reportedly been misleading advertisers for years
• 🇬🇧 Some white-collar jobs are moving to the UK

… and more.

🚀⏰ Ready, Set, Go: Today’s news should be a ~4.81-minute read (1,280 words).

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“It's much better to do good in a way that no one knows anything about it.”

–Leo Tolstoy (1828-1910)

Bane is about to feel right at home this upcoming Monday – when some parts of the US will be plunged into total darkness as the Moon travels in front of the Sun, marking a rare celestial event that won’t happen again until 2044.

The solar eclipse will be visible, at least in part, to nearly everyone in the continental US. But the path of totality – where the moon completely blocks the sun, resulting in total darkness – is expected to be a 115-mile-wide region that stretches from southern Texas through northern Maine (pictured above).

• Southern Texas will experience the totality first, around 2:30 pm ET, with the time getting later as the moon’s shadow moves north. Indianapolis will see the totality around 3:05 pm ET, Cleveland at 3:15, and northern Maine around 3:30.

What to expect: While the eclipse will bring an unusually long ~4 minutes of darkness to areas located within the totality’s path, a lot more will happen during the phenomenon. The temperature will drop, many animals like pets or birds will act unusually, and streetlights may briefly flicker on as if Dumbledore sheathed his Deluminator.

• The sky is also projected to shine in a unique way during the total solar eclipse. Stars, several planets, and even a rare comet will be visible to those in the path of totality.

😎 Looking ahead... If you’re planning to view Monday’s solar eclipse, you’ll need a special kind of glasses to avoid damaging your eyes.

• While looking at the Sun with the naked eye is always dangerous, its brightness normally triggers a pain response that makes you look away.
• An eclipse temporarily blocks the Sun’s wavelengths that trigger pain, but it doesn’t stop its strong UV rays from damaging the eye, hence the need for protective lenses.
• But, but, but: There is one exception according to NASA: it’s safe to remove eclipse glasses only when the Sun is completely obscured by the Moon during totality – and only if you are in the path of 100% totality.

📊 Flash poll: Are you planning to take time out of your regular schedule to watch the solar eclipse on Monday?

• Yes
• No
• Unsure/other

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🇮🇱🇺🇸 President Biden told Israeli PM Benjamin Netanyahu to take “immediate action” to protect civilians. In a 30-minute phone call yesterday, the two world leaders discussed the airstrike in Gaza late Monday that killed seven foreign humanitarian aid workers with the World Central Kitchen. According to the White House, Biden told Netanyahu that future US support in Israel’s war against Hamas depends on immediate efforts to address civilian harm and the security of aid workers, with other top US officials saying they expect to see policy changes from Israel within “hours and days.”

🌀 A PSA for James Franco: the hurricane season is not over. In fact, the upcoming Atlantic hurricane season is projected to be the most active in ~30 years. A team of Colorado State University meteorologists forecast 23 named storms, 11 hurricanes, and five major hurricanes of Category 3 or greater for this upcoming season, which runs from June through November. This marks the highest such figures from CSU across its three-decade history of spring hurricane predictions, with scientists attributing the projected spike in activity to record warm sea surface temperatures and the rapidly developing La Niña global cooling event.

🌳 Logging in the Amazon Rainforest in Brazil and Colombia nearly halved last year. Primary forest loss decreased by 36% in Brazil and 49% in Colombia between 2022 and 2023, despite deforestation worldwide increasing by a quarter, per new data from the University of Maryland. Analysts attribute the decline to new energy policies following transitions of presidential leadership, including regulations aimed at halting overall Amazon deforestation by 2030.

Forbes, the 100+-year-old business media brand with a name that used to carry some heft, has, since at least 2017, been running an alternate version of its website where it places ads that brands purchased to run on Forbes.com, according to a new investigative report from The Wall Street Journal.

Advertisers – which include the six major ad agencies, Disney, Microsoft, American Express, and McDonald’s – are more unhappy than Ebenezer Scrooge at the beginning of A Christmas Carol. Per the report, the alternate site, which operated under the moniker “www3.forbes.com” and was only accessible via content-recommendation companies like Taboola and Outbrain (think: the clickbait-sounding sponsored articles you often see at the bottom of news sites), repackaged Forbes’ content in a way designed to serve as many ads as possible.

For instance, one 700-word article was turned into a 34-slide slideshow, exposing its readers to ~150 ads versus seven in the original piece (😳).

• Forbes is blaming Media.net, an ad-tech company that manages its bidding software, for the misrepresentation, saying it accounted for just ~1% of the company’s ad impressions.
• Five advertisers told the WSJ that 10%–28% of the ad impressions they bought on Forbes.com since 2022 appeared on the ghost site – which boasted a completely different demographic.

🗑️ Zoom out: ~15% of the $88 billion spent each year on open-web advertising goes to “made for advertising” sites that are overstuffed with ads and designed to fool advertisers, according to the Association of National Advertisers.

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💬 Quoted… “No Labels has always said we would only offer our ballot line to a ticket if we could identify candidates with a credible path to winning the White House."

• No Ceilings Labels has run into a ceiling (of sorts) and opted against running a third-party candidate in the 2024 presidential election, the group announced yesterday. The move, which proves once-and-for-all that two’s company and three’s a crowd, brings an end to the group’s plan to spend its ~$70 million budget on gaining access to state ballots and establishing a ticket that could serve as an alternative to President Biden and former President Trump in November. Despite not being able to field a candidate, No Labels said polling data still shows Americans are more open to an independent presidential run than ever before.

Dive deeper.

🇬🇧💼 Stat of the Day: The average salary for a software developer in the UK is $66,000 – or half as much compared to the average US developer salary of ~$130,000, per data from the appropriately named recruitment agency Robert Half. Similar trans-Atlantic pay gulfs exist for roles in finance, accounting, and marketing, prompting a growing number of US companies to start outsourcing white-collar jobs across the pond.

🤔 Did You Know?... Being shorter than average can often be associated with certain drawbacks. But it also has some benefits, according to science. A 2018 study found taller individuals are more prone to developing cancer due to having more cells in their bodies, with the overall risk of cancer increasing by 10% for every four inches above average height.

📰 Worth a Read: How Bluey Became a $2 Billion Smash Hit – With an Uncertain Future → (Bloomberg)

• ☝️ You’re looking at the world’s largest digital camera, which was recently completed by a Stanford University laboratory; the 3,200-megapixel behemoth will collect data from space and help astronomers study dark matter and dark energy.

BUSINESS & MARKETS

in partnership with Hedonova

• 💰 US markets closed down across the board (S&P: -1.2%; Dow: -1.4%; Nasdaq: -1.4%).
• 🔠 Alphabet is reportedly weighing an offer for HubSpot; the CRM provider currently has a market value of ~$35 billion.
• 🛻 Ford is delaying production of a new all-electric large SUV and pickup truck, and will instead focus on offering hybrid options across its whole North American lineup by 2030. | 🏬 A group of retailers including Peloton, Saks, Express, and Bath & Body Works have often failed to pay vendors on time over the past few months, signaling possible financial distress, per business intelligence firm Creditsafe.

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SPORTS, MEDIA & ENTERTAINMENT

• ⚾🏟️ The MLB’s Oakland Athletics will leave the city of Oakland after this season and play in Sacramento from 2025-2027, ahead of their planned move to Las Vegas.
• 🏀 Iowa women’s basketball star Caitlin Clark was named the Naismith Player of the Year for a second straight season.
• 🎥 Paramount Global’s controlling shareholder, Shari Redstone, has reportedly reached a tentative agreement to sell her stake in the company to Skydance Media (Background). | 🎶💰 Rock band KISS agreed to sell its back catalog of songs to Swedish music investor Pophouse Entertainment for a reported price of $300+ million.

SCIENCE, SPACE & EMERGING TECH

in partnership with The WMarketplace

• 🤖 AI researchers at Anthropic discovered a method to trick chatbots into violating their ethics guidelines, which involves repeatedly asking slightly different forms of the same question.
• 🌍🕐 The Earth is rotating slightly slower due to an escalation in the melting of ice caps and rising sea levels, which could soon require the world’s first negative leap second, per a new Nature study.
• 🌌 A group of astronomers announced they may have discovered a major flaw in scientists’ understanding of dark energy, the mysterious force speeding up the universe’s expansion.

*From our partners: 🌎🙌 Shop Earth-friendly finds from a community of women-owned brands…  Earth Day is around the corner – celebrate and shop sustainably at The WMarketplace. This year’s collection features plastic-free totes, bamboo plates, and more. Visit The WMarketplace here.

MISCELLANEOUS

• 🏦 An unknown group of thieves stole as much as $30 million from a money storage facility in LA on Easter Sunday, marking one of the largest cash heists in city history.
• 🗳️ Former President Trump leads President Biden in six of America’s seven swing states, with third-party candidate Robert F. Kennedy Jr. polling around 10% in those states, per a new WSJ poll.
• ⚖️ The New York judge overseeing former President Trump's hush-money case rejected his bid to delay the trial, which is set to start on April 15. | ⚖️ A federal judge denied Trump’s attempt to have his charges of allegedly mishandling classified documents dismissed on the grounds that the Presidential Records Act protected him from prosecution. | ⚖️ The Georgia judge overseeing Trump’s election interference case denied the former president’s request to dismiss the charges under the First Amendment.

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We bring you the most unusual, off-the-wall and occasionally laugh-out-loud headlines from this week.

• Everyone in Japan will be called Sato by 2531 unless marriage law changed, says professor → (The Guardian)
• Residents Beg Michigan Mayor to Stop Solar Eclipse – He Scientifically Can’t → (110.5 The River)
• Pet snake missing for over a year gets dropped on roof by crow → (UPI)
• City of Kyle wants to gather record number of people named Kyle → (San Antonio Express-News)
• Children race to collect marshmallows dropped from a helicopter at a Detroit-area park → (Associated Press)

Ten years ago, Therese Ojibway began building tiny fairy houses to place in the forest near her New Jersey home; the little wooden houses encouraged her son, who has autism, to excitedly explore the outdoors. 

Therese and her boy have since moved away, but the Fairy Trail legacy has lived on over the past decade with two women named Julie Gould and Beth Kelly. 

• The pair have added to the Fairy Trail over the years, placing almost 100 fairy houses around the forest for children to find on their hikes. 

🗯️ What they're saying: "This is really about a magical feeling when you come here … it touches your heart, it gives you a sense of wonder, imagination, creativity... it all blends and bonds with nature. That's how we get paid," Beth said of their volunteer work. "We get paid when we get to interact with the hearts of the children who come here and it made their day. This is just a magical place for them."

Our weekly news quiz is live. See how your news superpowers stack up against our team.

Below are three lists of ingredients. All you have to do is give us the completed dish they make.

☝️ Recipe #1:

• Eggs
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✌️ Recipe #2:

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• Diced green Anaheim chiles
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• Sour cream
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3️⃣ Recipe #3:

• Fresh salmon
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• Stale bread
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• Dijon mustard
• Eggs

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☝️ Recipe #1: Double chocolate muffins

✌️ Recipe #2: Mexican lasagna

3️⃣ Recipe #3: Salmon cakes