📈 Business & Markets

Tom Ford, Meet Tom Brady

Thursday, Jan 13, 2022

Image: Twitter

🐐 Bucs QB Tom Brady ​​unveiled BRADY, his namesake apparel brand, yesterday. The shop's launch collection includes 145 items across athleisure and office casual styles, with plans to use a monthly drop schedule for new releases.

  • BRADY was launched in collaboration with Jens Grede, who co-founded Kim Kardashian's shapewear line, Skims.
  • This isn't Brady's first side hustle – in 2013, the star QB and his trainer Alex Guerrero launched TB12, which started as a sports therapy center but has expanded into supplements and apparel.
  • Like many other sports apparel brands, BRADY boasts a roster of athlete ambassadors across several sports, including basketball, football, baseball, hockey, and tennis.
  • But one difference (for now) is that the brand also features college athletes like QB Cade McNamara and tennis player Andrew Fenty, both of whom hail (✊) from Brady's alma mater, Michigan.

+It runs in the family: Brady's wife, fashion mogul Gisele Bündchen, is on-board with the idea, saying he "likes clothes more than I do" and “has great taste." (You can be the judge of that – browse the collection here.)

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