Snap Just Released a Drone

More than five years after releasing Spectacles, its first hardware product, Snap is back for hardware round two with an automated mini drone called Pixy. The devices officially went on sale yesterday in the US and France for $230 a pop.

🛸🎥 The deets… How Pixy works is fairly simple.

1. Turn it on and stretch out your palm. The device will automatically take off and follow you around, streaming the footage wirelessly to the Memories section of Snapchat (though it’ll be without sound; the drone doesn’t capture audio).
2. When you’re done, just stretch out your palm and Pixy will land in your hand. Per Alex Heath at The Verge, “I found this to be the most impressive part of using the drone; it just works and induces a rare “wow” moment the first time it happens.”

👓🌐 Zoom out: Snap announced Pixy alongside a suite of AR products – which overlay filters and visual effects on the real world – at its annual event for developers and advertisers.

+Bonus: Watch Pixy in action.