Snoop D-O–Double G, no that’s not me

A Snoop Dogg impersonator who called himself “Doop Snogg” fooled an NFT conference in NYC last week, in a stunt intended to draw attention to rampant fraud in the digital art industry.

The idea came from a small NFT startup called Fair.xyz, which first considered a Justin Bieber lookalike but ultimately decided on Snoop due to his involvement in several crypto projects.

🎶🧃 With so much drama in N-Y-C… Apparently it’s not that hard being Snoop D-O-double-g.

• The hired actor applied makeup, glued on a fake mustache, and stuffed paper in his shoes to appear taller, then hit the streets of the NFT.NYC crypto conference with a fake security guard and a nametag that read “Doop Snogg.”
• Many of the attendees who bumped into the imposter were tricked, droppin’ NFTs like it was hot. “Literally within a minute, you’ve got 50 people near us, 100 people near us, plugging their project, throwing business cards after us. It was intense,” said Fair.xyz’s head marketing director.
• Others just shook hands and took pictures. From one tweet: "My hand[s] are shaky but I think I just caught @SnoopDogg. Thank you for the selfie."

📸📉 The big picture: The NFT market is down 92% from its peak last September, and has been plagued by numerous reports of scams and fraud. OpenSea, the world’s largest NFT platform, said in January that roughly 80% of the NFTs created through its tools were fraudulent.

+In other ‘fake’ news: A Klay Thompson impersonator was banned for life from the Golden State Warriors’ arena after he tricked security into letting him shoot around in pregame warmups for about ten minutes ahead of Game 5 of the NBA Finals.