Evan Spiegel yesterday

Move over Stranger Things, Snap is also bringing retro back. After more than a decade of only being available on mobile devices, the Evan Spiegel-led company launched Snapchat for Web yesterday.

💬💻 More deets… The new platform allows users in the US, UK, Canada, Australia, and New Zealand to send messages and make video calls from their computers.

• The company said its new web offering represents a more stripped-down version of the mobile app, primarily focused on messaging features as opposed to Stories.
• It’ll initially only be made available to users of Snapchat+, the company’s premium subscription service, in the US, UK, and Canada – and they’re only able to access the site using Google Chrome (for now, at least).

🧠 In the know: Nearly 80% of Snapchat users are older than 17, with the 18 to 24 demo accounting for ~40% of its total audience. As of May, the picture messaging app was the sixth-most popular social media app in the US, right after TikTok.

+Elsewhere: Snap isn’t the only social company ch-ch-ch-changing with the times. Instagram announced some additional e-commerce features yesterday, including the ability to track orders and pay for products directly in messages.