Youâre a slacker, McPlant!
Image: YouTube/The DONUT
McDonaldâs US test of the McPlant burger, which uses meatless patties from Beyond Meat, officially ended as planned, analysts revealed yesterday.
đ€ Howâd it go?... Not exactly to infinity and Beyond. While neither company publicized their sales data, analysts from JPMorgan and BTIG both said over the past two months that McPlant sales were coming in at or below the low end of projections, citing internal sources.
- The McPlant burger was initially tested across 600 locations. Neither McDonaldâs nor Beyond Meat have revealed any plans for additional experiments or a nationwide launch.
đđ Zoom out: Recent Nielsen data shows retail sales of meat substitutes have stayed roughly flat over the past two years, while the total volume of plant-based meat sold fell 5.8% last year.
- Shares of Beyond Meat fell ~6% on yesterday's news, and have lost nearly 80% of their value over the past year.
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