📈 Business & Markets

Green bubble, blue bubble

Tuesday, Sep 6, 2022

Image: Universal Pictures’ Happy Gilmore via MovieClips.com

Who gives a s***? Apparently over half of America, that’s who.

Per data from Counterpoint Research published in the Financial Times yesterday, Apple has overtaken Android in US market share as of this past June, accounting for more than half of smartphones used in America.

⏪📱 Smartphones, a history… In the iPhone’s early days, companies like BlackBerry, Nokia, and Motorola dominated the smartphone space – and thus, its operating systems. But that’s changed over time.

  • 2007: iPhone launches, gathers 28% market share in Q4.
  • 2008: Android’s operating system debuts; two years later it overtakes iOS to claim the larger global install base. By 2015, Android surpassed Apple to command more than half of the US market.
  • 2022: Seesaw complete; iOS passes Android to become the most used smartphone operating system in the US (though Android still commands ~70% of the global market).

📸 The big picture: “Operating systems are like religions – never significant changes. But over the past four years the flow has consistently been Android to iOS,” Counterpoint’s research director, Jeff Fieldhack, told the Financial Times. “This is a big milestone that we could see replicated in other affluent countries across the globe.”

👀 Looking ahead… It’s a big week for Apple. The company’s “Far Out” event takes place tomorrow, at which it’s expected to unveil a new iPhone (complete w/ a subscription service), Apple Watch, AirPods, and more.

+Dive deeper: Apple vs. Google: The battle behind the green bubble

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