Image: Healthline
Forget cuffing season — it’s about to be baking season. And this year, we may have to go through it a little short on one key ingredient: butter.
According to the Agriculture Department, the amount of butter in US cold storage facilities at the end of July was down 21% year-over-year to its lowest level since 2017. Which probably isn’t a great sign, considering manufacturers typically produce much of their butter during the first half of the year, to be stored ahead of when demand is at its strongest: the winter holidays.
🧈📉 Driving the trend… High prices for livestock feed and labor shortages, as well as other persisting economic and geopolitical factors, the WSJ reports.
Though to put it simply, the supply chain alllllll starts with milk (the ad execs behind the “Got Milk” campaigns are high-fiving rn). And not to state the obvious, but a large portion of milk consumed in the US comes from cows. This is important because a labor shortage and higher prices for feed are reportedly leading farmers to have less animals. Less cows means less milk, which in turn leads to less butter.
+One interesting thing: Per the WSJ, the dairy industry’s pecking order gives bottlers first dibs on the milk supply; then manufacturers of ice cream, yogurt, and cheese; then butter churns.
Or to use an analogy, bottlers are driving the car; ice cream, yogurt, and cheese manufacturers get shotgun and the two window seats; and butter churns are riding 🤫… in the middle seat.
🏦 Trilogies are all the rage these days – and not just in Hollywood. The Federal Reserve's policy-making committee announced its third consecutive rate hike of 0.75% yesterday. Before June, the Fed hadn't raised rates by that much at a single time since 1994.
🎧📚 Spotify users in the US are now able to purchase and listen to more than 300,000 different audiobook titles, the company announced yesterday. Which means you can now toggle from Call Her Daddy to George Orwell’s 1984 to “WAP” – all without changing apps
🍻📉 Beer snobs and garage brewmasters everywhere, prepare yourselves for disappointment. Independent breweries across the world are facing a CO2 shortage – which, for the non-brewmasters, plays a critical role in many different aspects of beer production and packaging.
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