Peloton is getting even more physical

The connected fitness company inked a partnership to sell its equipment through Dick’s Sporting Goods, the two companies announced yesterday.

Which means once everything is up-and-running, anyone can stroll right into a Dick’s Sporting Goods store and buy a hangar for their clothes Peloton Bike, Bike Plus, Tread, Guide, and/or other accessories.

🚲 More deets… We should probably rename this section to “not-so-many deets,” because they’re pretty sparse. But we do know:

• Dick’s has more than 700 locations across the US. 100 will be included in the initial rollout, scheduled to start ahead of the holiday season.
• The sporting goods store won’t stock the recently announced $3,195 Peloton rowing machine, which is currently only available for preorder.
• Dick’s is the first brick-and-mortar retailer outside Peloton's own stores to stock any of the fitness company’s products. And this partnership comes on the heels of Peloton announcing last month that its products would now be available on Amazon, a departure from the company’s D2C strategy up until that point.

📸 Big picture: After enjoying a surge in demand during the pandemic, Peloton has been fighting more recently to stem its losses and expand its monthly subscriber base.