Prime Day 2022: The Sequel

If Prime Day 2022 were a movie, it'd be The Gray Man – so good Amazon almost immediately decided to make a sequel. One that promises to outdo even the original.

But regardless of whether the sequel ends up being better (has it ever been though? Serious question), a lot of people will still go see it. According to a recent survey by Numerator, nearly one-third of America will be shopping at Amazon over these next two days, up from 29.9% during Prime Day 1.

📦 More Prime Day 2 fun facts… Over the course of the event, which runs today and tomorrow, it’s estimated:

• Households will spend an average of $200+ for the first time in Prime Day history.
• Amazon will account for more than $1 in every $5 spent on consumer goods across the US.
• 78% of participating consumers will purchase all of their holiday gifts instead of waiting for Black Friday.

​​🛒 Zoom out: If you’ve ever heard the phrase “monkey-see, monkey-do,” just map it onto the retail industry – when one major retailer holds a blowout sale, they all follow suit (especially with excess inventory on hand). Walmart, Best Buy, Bed Bath & Beyond, and Kohl’s are all planning flash sale events that coincide with Prime Day 2, while Target beat them all to the punch with a two-day sales event last week.

+In the know: The first Prime Day of the year resulted in a record $12.0 billion in total sales, up from $11.2 billion in 2021.