Toronto, the best place for the munchies

If you asked us fifteen years ago whether the following sentence would ever be real-life, weed have said “no.”

Toronto residents ages 19 and above can now order marijuana on-demand from Uber Eats through a new partnership with Leafly, which connects customers with local dispensaries. This is the first time weed will be available to buy through a major third-party delivery platform – a far cry from your friend's shady cousin Steve.

🚗🌿 More deets… The actual deliveries will be made by the cannabis retailers’ employees, not Uber drivers or riders. And those delivering the orders will have to verify the customer’s age and sobriety, per Canadian law.

• The illegal market accounts for ~50% of all cannabis sales in the province of Ontario, where Toronto is located.
• Per Uber Eats Canada head Lola Kassim, the partnership will “help combat the illegal market and help reduce impaired driving."

🇺🇸 Zoom out: Our neighbor to the north isn’t the only place where illegal cannabis is thriving, despite consumers being able to buy it legally. In California, where weed is legal both medicinally and recreationally, the illegal market is estimated at $8 billion – roughly double the amount of legal sales, per research firm Global Go Analytics.