Microsoft is reportedly bringing ChatGPT to Bing

Shhhhh, did you hear that? The winds of search engine change are blowing. According to multiple reports published yesterday, Microsoft is preparing to launch a version of Bing within the next three months that incorporates OpenAI’s ChatGPT technology.

🤖🔍 How it’ll probably work… Microsoft hasn’t officially commented on the situation, though The Information reports that the company sees ChatGPT as a way for Bing to stand out from Google by offering conversational answers to searches.

Analysts say Bing will most likely use ChatGPT to analyze the language in web pages and search queries to understand the context and intent behind them – which, in theory, would allow the search engine to deliver more accurate and relevant results, leading to a better user experience. Something Bing could probably use, considering it’s been a distant second to Google in the search-engine industry for, well, ever (currently 3% market share vs. 92%).

👩‍💻 Zoom out: Like Anne Hathaway at the start of The Princess Diaries, the ~$1.3 trillion online search market could look a lot different soon. TikTok, which is increasingly being used by younger generations instead of Google, recently expanded the max-length of its video captions to improve its in-house search engine. And more online product searches now start on Amazon than conventional search engines (53% vs. 23%).

But don’t count Google out just yet. The tech giant recently added new features allowing TikTok and Instagram videos to appear in search results, and is also working on integrating AI technology called LaMDA into its search engine (remember the sentient AI debate?).