Prime’d a(nd read)y

Like Taylor Swift’s “Eras Tour,” Amazon Prime Day is in full swing. The two-day shopping event kicked off at 3 am ET this morning and ends tomorrow at 9 pm ET.

📦 Prime Day fun facts: The event – which Amazon started in 2015 to simultaneously celebrate its birthday and push Prime memberships – has grown to become one of the biggest online shopping events of the year.

• There are 175 million Amazon Prime members – and 96% of them have participated in a Prime Day shopping event.
• Last year’s Prime Day generated ~$11 billion in sales, a 12% YOY increase and a new event record. To provide an idea of scale: the e-comm giant sold 300 million items – or 100,000/minute – during the event.
• Sales this year are projected to rise 10%, per Insider Intelligence. The most popular categories are expected to be electronics, clothing/apparel, home decor, and beauty.

😬 Yes, but… According to a recent survey from RetailMeNot, shoppers plan to spend $250 during Prime Day and other summer sales, down from $388 and $594 in the most recent years.

But, but, but – the survey also notes that in the past, shoppers have tended to spend more than their survey projections.

🏷️ For the best Prime Day deals: Check out this guide from CNET. And don’t forget to shop around. Target’s Circle Week, Walmart Plus Week, and Best Buy’s “Black Friday in July” sale are also live.