Image: AFP/Getty
President Trump’s 25% tariff on all global steel and aluminum imports went into effect yesterday, in a move that prompted immediate trade retaliation by Canada and the EU. Or in other words, the global trade war is going pedal to the metal.
In response to the move:
The impact: America’s auto industry in particular is expected to feel the effects of Trump’s global tariffs on steel and aluminum, which together account for 50+% of all materials that go into cars. The new duties – paid by US businesses importing the goods – are projected to raise average manufacturing costs by ~$400/vehicle, with the majority passed on to American consumers.
Tariffs could keep escalating – or potentially be reversed. Trump yesterday pledged to impose additional tariffs on the EU if the bloc follows through with its plan to enact counter-tariffs (which begins April 1). Meanwhile, European Commission President Ursula von der Leyen says the EU remains open to making a deal with the US, and would reverse its retaliatory tariffs if such an agreement were reached.
📅👀 Looking further ahead…Trump’s recent exemptions from tariffs on Canada and Mexico are set to expire April 2 – the same date Trump has promised to impose new reciprocal tariffs, which involve responding to any duties on US exports by enacting identical tariffs on the other country (involving the same products and same rates).
✈️👝 The struggle bus airplane-riding Southwest Airlines said it will start charging passengers to check bags for the first time in its history, in a bid to open up another line of revenue.
🚘 Automakers should pump the brakes and stop feeding their vehicles Limitless pills, according to a growing number of US consumers. The share of Americans with positive feelings about the intuitiveness of their car’s overall controls has fallen from 79% to 56% between 2015-2024, per new data
🚀 Rocket Companies, owner of Rocket Mortgage, Rocket Money (formerly Truebill), and Rocket Loans, is buying real estate listing platform Redfin in an all-stock transaction valued at $1.75 billion, the companies announced yesterday.
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