Image: Doug Chayka/WSJ
Generation Lab, a youth polling company, yesterday launched Verb.AI, a new product that offers people $50 or more per month (depending on use and other factors) to download a tracker onto their phones.
The tracker will collect data on things like Amazon purchases, Netflix binging habits, how long you stay on Zillow looking at aspirational homesâbasically anything you do online outside of moving money between bank accounts, for example.
The use case: Instead of relying solely on user surveys, Generation Lab hopes to offer companies access to this data via an AI chatbot portalâwhere organizations can ask specific questions like âwhere do young people get their news?â or âdoes Gen Z actually use Instagram or is it just millennials?â and receive more accurate answers.
It could work. Survey data shows younger Americans are more comfortable with the tradeoffs of being online than older generations.
ButâŠGen Z is also the most skeptical of all generations when it comes to companiesâ ability to keep their info safe, and more likely to pay for increased security or delete data after they're done using a service.
đïž Turn the page: Airbnb is entering a new chapter. The company that started as a couch-surfing app this week announced a series of updates that will allow its ~150 million users to do more than just book a vacation stay at a cute condo in a walkable neighborhood.
âïž Spirit Airlinesâlike that one friend who came back with a new look after summer breakâwants to shed its old image in favor of a new one.
đ In a surprise breakthrough, the US and China yesterday agreed to drastically roll back tariffs on each otherâs goods for an initial three-month period, marking a de-escalation in the budding trade war between both nations.
Let's make our relationship official, no đ or elaborate proposal required. Learn and stay entertained, for free.đ
All of our news is 100% free and you can unsubscribe anytime; the quiz takes ~10 seconds to complete