Pistachios are having a moment

Like the product it shills, the pistachio industry is coming out of its shell. New data from Yelp shows demand for the nut is going, well, nuts:

• Searches for the term “pistachio” more than doubled from June 2024 to May 2025 compared to the same period a year prior.
• “Pistachio latte” was up 128%, while “pistachio chocolate” increased 8,942%, in large part due to the social media-driven Dubai Chocolate craze (Dubai Chocolate = chocolate + pistachios, for the unfamiliar).
• This increase in demand has driven prices higher, with pistachio halves and pieces now selling for $10.50/lb, a 17% jump compared to last year, Bloomberg reports.

But: Prices could soon fall, as more of deez nuts surge into the market:

• Pistachio production follows a boom-and-bust cycle. Last year’s US harvest, a bust year that coincided with the increased demand, produced a relatively small ~1.1 billion pounds…
• …while the 2025-2026 growing season, which starts in September, is expected to surpass 2023-2024’s production record of ~1.5 billion pounds.

Prepare to see more commercials aimed at keeping demand (and prices) high. Wonderful Pistachios in May unveiled a multimillion-dollar marketing campaign dubbing the nuts “The Don’t Hold Back Snack,” while American Pistachio Growers, a nonprofit trade association that represents more than 800 pistachio farmers, has also been upping its marketing spend.