Super Bowl LVIII: by the numbers

Around 110 million people are expected to tune in to watch the San Francisco 49ers and Kansas City Chiefs face off in Super Bowl LVIII on Sunday in Las Vegas.

Here are some more numbers surrounding arguably the biggest event of the year:

• Ticket prices: As of yesterday, the median Super Bowl ticket price was $8,559, while the get-in ticket price sat at $5,726 – still above the average ticket price for last year’s Super Bowl ($5,596).
• Betting: According to a survey released Tuesday by the American Gaming Association, ~67.8 million adults – or 26% of the adult population in the US – are expected to bet a combined $23.1 billion on Super Bowl LVIII.
• Food: This coming Sunday, Americans are expected to eat 1.45 billion chicken wings (enough for everyone in the US to eat 4 apiece), 8 million lbs of corn tortilla chips, and 250 million lbs of avocados (good for the biggest avocado-consumption day of the year).
• Commercials: Brands are shelling out ~$7 million for 30 seconds of ad time. That’s roughly in line with last year, but a Neil Armstrong-sized leap from the $42,000 per ad that brands paid for the inaugural Super Bowl in 1967.

🏈 Oh yeah – and the game itself: The 49ers are two-point favorites over the Chiefs, according to the BetMGM NFL odds. And, in case you were wondering, Taylor Swift will be able to attend.