Uber is simplifying its app for seniors

Now, Grandma has no excuse to miss a family cookout. Uber yesterday launched a new feature aimed at simplifying its service and user interface for older adults.

Senior accounts, as the feature is called, are now included as an option for both solo users and Uber’s family profile feature—which allows up to five users to link their accounts—in the US and several other countries.

Here’s what to expect, according to Uber:

• Simplified Booking: Senior accounts feature a redesigned app experience with larger text and icons, and less buttons.
• Support Access: Family members or caregivers can book rides on behalf of the senior account holder, contact drivers, monitor trips in real time, and receive notifications in the event of delays.
• Saved Places: Frequently visited locations—such as home, medical offices, or grocery stores—can be stored for easy access.
• Flexible Payments: Senior accounts can pay using their own card, a family member’s payment method, or an eligible Medicare Flex card.

Big picture: Uber’s move comes weeks after rival Lyft launched “Lyft Silver” accounts, which include similar features for older customers. Analysts say both ride-share giants see senior accounts as a much-needed service in a world where ~1 in 6 people globally will be at least 60 years old by the end of the decade.