Plus-sized fashion is harder to find amid GLP-1 craze

Fashion's latest shrinking trend has nothing to do with hemlines.

Major clothing brands are scaling back their plus-size offerings as GLP-1s reshape Americans' bodies, along with retailers' calculations about what sizes to stock.

America says: “Down size me”

New women's dresses added to H&M's website have noticeably shifted toward smaller sizes compared with last year, per a recent analysis from research firm Edited.

• 3XL and 4XL went from 2% of new inventory in 2025 to 0%.
  
• XXL fell by three percentage points to 10.3% of inventory, while XL declined by two percentage points.
  
• Meanwhile, sizes XS through L each increased by 3 percentage points on average over the same period.

H&M told The Guardian it discontinued 3XL and 4XL after seeing lower demand.

Other retailers are following the trend: Mango cut the share of new dresses offered in sizes 16-20 from 6.6% last spring/summer to just 0.5% this year. At Anthropologie, plus-size dresses fell from 10.5% of offerings in July 2025 to 9% this July.

Zoom out: The shift comes as GLP-1 use rapidly expands across the US. Some 11% of American adults currently take GLP-1 medications for weight loss, up from 3% in 2024, according to Gallup. Meanwhile, the US adult obesity rate, which had climbed for decades ahead of a peak of 39.9% in 2022, has now fallen to 36.4%.