💬 Quoted… "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds."

• According to Elon Musk, Twitter is rebranding as “X.” The move, which hadn’t yet happened as of Sunday evening when we were writing this, comes as the text-based social media app is facing competition from Threads, Meta’s newly-launched text-based social media app. More than 150 million people have now signed up for Zuck’s version – around 65% of Twitter’s overall user base – though the Meta-owned app isn’t without its own problems. Daily active users on Threads are down 70%, with time spent on the app down to 4 minutes, less than 20% of the 21 minutes users were spending on it near launch.

📈 Stat of the Day: The average US consumer’s utility bill this summer is projected to be $578 per month, nearly 12% higher than last year, per the National Energy Assistance Directors Association.

🤔 Did You Know?... When The Who drummer Keith Moon passed out in the middle of a San Francisco concert in 1973, the band ended up asking a random person from the audience – 19-year-old Scott Halpin – to come onstage and play drums for the rest of the show.

📰 Worth a Read: Why our voices change as we get older → (The Conversation)