💬 Quoted: “We missed the mark with this video, and we’re sorry.”

• Apple issued an apology yesterday after a commercial meant to showcase its new iPad Pro drew widespread criticism online and among the creative community. The company’s “Crush!” commercial showed symbols of human creativity – including musical instruments, paint cans, and an ‘80s-style arcade video game – being crushed by a hydraulic press before forming into the latest iPad Pro, which Apple describes as its thinnest product ever. In a statement, the tech giant said it didn’t mean to cause offense among its creative audience, and indicated that Apple no longer plans to run the ad on TV.

🗣️🎶 Stat of the Day: Who’s winning the Kendrick vs. Drake beef? Let’s peep the numbers. Last weekend, streams for Kendrick's discography excluding his recent Drake disses increased by 49%, compared to a 5% decrease for Drake’s back catalog, per Billboard. However, the Toronto-based rapper still outpaced Kendrick significantly in overall weekend streams (100.7 million vs. 50.6 million).

🤔 Did You Know? US children aged 8-18 spend an average of 7.5 hours/day in front of a screen for entertainment, 4.5 hours of which is spent watching TV, per data from the Kaiser Family Foundation.

📰 Worth a Read: How next-gen data analytics is changing American football → (Knowable Magazine)