🎭 Stat of the day: 20-year-old TikTok star Charli D’Amelio, the app’s second-most-popular personality with 155 million followers, made her Broadway debut in October as part of the ensemble of & Juliet. And while D’Amelio – who catapulted to fame for her dance videos – has no spoken lines or features in her new Broadway digs, her presence in the show is already boosting interest.

• Since her October 29th debut, average ticket prices to & Juliet have increased by ~17% compared to the daily average from the previous 10 months.
• The show’s TikTok and Instagram accounts each gained 17,000+ new followers after D’Amelio’s casting was announced, which typically translates to boosted ticket sales.

D’Amelio’s Broadway tenure is the latest example of an industry-wide trend. As ticket sales have yet to recover to pre-pandemic levels, many shows are embracing the idea of casting celebrities with built-in audiences to drive demand, with other recent examples including Little Shop of Horrors and Chicago.

🤔 Did You Know? The NFL’s Cleveland Browns are named after Paul Brown, the franchise’s original coach and general manager.

📰 Worth a Read: A desert festival where robots are the headliner → (NPR)