🎯📈 Stat of the Day: Target, the bullseye-logo’d retailer, has a new bullseye in its sights.

Yesterday, the company revealed a plan it says will drive $15+ billion in revenue growth over the next five years. It involves doubling down on its media network, same-day delivery services, and third-party online marketplace.

One interesting thing: Target’s stated approach to building out its marketplace is slightly different than competitors Amazon and Walmart, which have also turned to digital sales to increase revenue. Rather than stuffing its site with a plethora of small third-party resellers, the bullseye retailer instead plans to stock its platform with big-name brands like Peloton, Daily Harvest, and Honest Baby Clothing.

Between the lines: Target has historically generated a majority of its revenue from the sale of high-margin discretionary items, including clothing, electronics, or impulse buys of that flower vase that would just look so good on the kitchen counter.

But high grocery prices have led shoppers to pull back on discretionary spending and look elsewhere for deals – like Walmart, which has snaked many higher-income shoppers who used to prefer Target.

🤔 Did You Know? In 1989, a collector spent $4 on a painting at a flea market and discovered a folded-up copy of the first printing of the Declaration of Independence sitting behind it. He auctioned off the copy two years later for $2.2 million, then taught Gary Vee all he knows.

📰 Worth a Read: Was This Little-Known Standoff Between British Soldiers and Colonists the Real Start of the American Revolution?