Uber wants to be your one-stop shop for travel needs

Forget a quick ride home from the bar: Uber is coming for your entire travel itinerary.

The ride-sharing giant announced a slate of new features yesterday at its annual “Go-Get” event in New York City. And the biggest update has nothing to do with getting from Point A to Point B, but where you stay once you get there.

Here’s what’s new
Uber is rolling out hotel bookings directly in its app, giving users access to 700,000+ properties worldwide through a new partnership with Expedia.

• A new “hotels” icon will appear on the Uber home screen, prompting users to enter their destination and filter search results based on reviews, price, amenities, etc.
• Pricing will also include all taxes and fees upfront.

It just makes cents sense: Uber says the move builds on how many consumers already use the app when traveling. Over 100 million users take Uber rides to or from airports each year, with ~1.5 billion Uber rides occurring outside riders’ home cities each year.

Big picture: The expansion is part of Uber’s broader push into a “one-stop-shop” model for travel. While on a trip, users will now get reminders to schedule Uber rides, and see options for a “Room Service” feature where Uber Eats can deliver food or any forgotten items.