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The auto industry has spent decades convincing Americans they need the latest model in the driveway. But that process is now getting a bit harder, with the “newest model” looking suspiciously like the last one.
Car dealerships across the US are facing an unusual drought of new and redesigned vehicles in the coming years, with significantly fewer models set to make their debut compared to historical averages.
By the numbers: Automakers are expected to redesign just 9% of their vehicle lineups on average across the 2026-2028 model years, well below the industry’s 20-year average of 14%, according to auto analyst John Murphy.
Much of the drought stems from the industry’s massive EV push earlier this decade—more specifically, the subsequent scramble to change course away from EVs, as demand fell short of expectations and federal tax credits for EV buyers expired.
Swapping those canceled EV models for more in-demand vehicles can take years, since automakers have to develop new models, retool factories, and reorganize supply chains before anything reaches a dealership.
The slow turnaround is giving rival automakers an opening:
Looking ahead…Companies across the US auto industry are fast-tracking new hybrids, pickups, sedans, and SUVs to refill their lineups following an EV pullback, though many of those new vehicles won’t reach dealerships until 2028 or later.
📊 Flash poll: In hindsight, do you think federal EV incentives accomplished enough to justify their cost?
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